Top 5 Social Networking Apps on iOS in Bulgaria Q4 2023

Throughout Q4 2023, the leading social networking apps on iOS in Bulgaria exhibited distinct trends in downloads, revenue, and weekly active users. Below, we delve into the performance of the top 5 apps: Rakuten Viber Messenger, Facebook, Messenger, WhatsApp Messenger, and Telegram Messenger.

Rakuten Viber Messenger experienced a significant increase in downloads towards the end of the quarter, peaking at 5.4K in the week of December 25. Revenue also saw a notable climb, reaching approximately $626 in the same week. Weekly active users showed a slight decline from 330K at the end of September to 312K by the end of December.

Facebook had a steady rise in weekly downloads, culminating at 4.4K in the final week of the year. Revenue fluctuated, with a peak of around $1.3K during the week of November 6. Weekly active users remained relatively stable, ending the quarter at around 635K.

Messenger saw a gradual increase in downloads, culminating at 3.7K in the last week of December. Revenue remained low throughout the quarter, with minor fluctuations. Weekly active users showed an upward trend, peaking at approximately 357K in mid-December.

WhatsApp Messenger had a steady download rate, peaking at 2.7K in the week of December 25. Revenue remained relatively flat, with a slight increase towards the end of the quarter. Weekly active users showed minor fluctuations, ending the quarter at around 256K.

Telegram Messenger displayed a consistent download rate, with a peak of 2.8K in early October. Revenue peaked at approximately $904 in the last week of December. Weekly active users remained stable throughout the quarter, hovering around 82K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.